DIGITAL MARKETING

The new era of Digital Marketing

Digital Marketing has opened, in the last decade, a window on technologies and methods often complex, but it has also offered the opportunity to reach directly and with reduced budgets, an audience that only traditional marketing could not get.

Our goal is to guide the customer in the complexity, alongside it at each stage, to reach the expected goal, choosing between the different channels of web communication to 360.
This vocation has been confirmed by the obtaining by the MIMIT– Ministry of Enterprises and Made in Italy the role of Consultant for digital innovation, appointing 9 Innovation Managers.

A range of skills for Digital Innovation

— WEBSITES AND APPS
We design and develop websites and apps, offering customized solutions to meet different web marketing needs, ensuring visibility, e-commerce, product orientation, and more.

— STRATEGIC MANAGEMENT ON SOCIAL MEDIA
Our approach to Social Media Strategy covers a wide range of services, offering solutions tailored to every need. From the complete “turnkey” management to the co-management of the main platforms, we design and implement customized social strategies. With a collaborative approach in close contact with our customers, we jointly define a strategy that reflects their brand identity and involves the target audience. Our Coptic expertise: selecting the most relevant platforms (Meta, Linkedin, X, TikTok, YouTube), creating engaging content, managing online interactions and analyzing results for continuous improvement.

— AUDIOVISUAL PRODUCTION
We take care of the production of videos and photo shoots to create captivating movies. We offer complete services ranging from the production of interactive catalogues to the creation of animated infographics, from television commercials to radio communications.

— SEO + SEA = SEM
By integrating SEO (Search Engine Optimization) and SEA (Search Engine Advertising), we implement comprehensive SEM (Search Engine Marketing) strategies to ensure effective and multilingual online visibility. Our in-depth SEO experience allows us to optimize search engine rankings organically, while ADS campaigns on Google and social media ensure targeted visibility. This synergistic combination of approaches ensures a significant impact on brand positioning, reaching a wider audience and generating measurable results.

— PROGRAMMATIC AND NATIVE ADV
We purchase dedicated online advertising space on websites and other platforms, implementing strategies that use advanced technologies for the delivery of advertising banners. In addition, we include Native Advertising to organically integrate the advertising message within the web content, ensuring greater relevance and user engagement.

— A.I. – ARTIFICIAL INTELLIGENCE
Artificial intelligence is at the heart of our vision, driving our evolution alongside the latest innovations. In a constantly changing world, AI is the key to anticipating and adapting to emerging challenges and opportunities. We use artificial intelligence to deliver solutions that are ever more sophisticated and customized: from predictive data analytics to user experience customization.

— INTEGRATED MULTICHANNEL MARKETING
Direct marketing has evolved becoming multichannel thanks to the configuration of high-performance platforms for sending newsletters and DEM profiles in addition to SMS and MMS campaigns that include the sending of promotional content, coupon and lead creation with interactive landing page. We expand the integrated approach from proximity marketing to sending communications via app (e.g. Telegram, whatsapp), ensuring complete and targeted coverage to reach potential targets.

— COACHING AND TUTORING
Our training offer includes ad hoc courses for our customers who want to improve their autonomy in the management of online activities, acquiring skills in the field of digital marketing and in particular in the management of social media