R for Responsibility

Ethics and security have always been our main goals.

Digital marketing is increasingly used by companies and non-profit organisations to reach an ever-growing audience. But the web is also a cyberspace, where standing out is difficult, and becoming dominant is even more so.

To overcome these issues, we have researched and created ad hoc strategies to develop, consolidate and improve the reputation of both commercial and non-profit organisations, creating customised communications programmes for the civil service and institutional bodies. These projects are often aimed at brand perfection, in part through the implementation of co-marketing strategies with suppliers.

We specifically deal with:

• Training on Google Ad Grants, the platform that gives non-profit organisations $10,000 of free advertising a month
• Consultancy for projects and work relating to corporate social responsibility (CSR)
• Fundraising and Crowdfunding: gathering funds to support or finance projects or causes, especially ones that benefit society
• Campaigns to gather signatures for the 8×1000 and 5×1000: in Italy, encouraging commitment from people to devolve their compulsory contribution of 0.8% of income tax to a specific religious group, and 0.5% to charities, social groups or amateur sports associations as well as other recognised foundations.

Data Protection Legislation and the GDPR

The European Union’s 2016/679 law, the General Data Protection Regulation, or GDPR, was created to guarantee rights and freedom in relation to an individual’s personal data. The main aim is to incentivise companies in relation to privacy, both to avoid heavy fines and also to handle data in a safe and responsible way.

By working alongside partners who are experts in the sector, we can offer specialist consultancy to bring companies into line with the new legislation (from shopkeepers to small and medium-sized enterprises).

The service that we offer involves basic activities, such as documenting the data collected by the company, as well as the people and assets involved in the collection, analysing risks, assessing impact and its management plan, up to the creation of the documentation required by the EU’s General Data Protection Regulation, the GDPR (information, engagement letters, the register of data processing operations, etc…).

This obviously includes the preparation of the training programme for departmental managers and employees who are authorised to process personal data, which is obligatory under the regulation.