From June 9 to 11, 2026, the Riyadh International Convention & Exhibition Center (RICEC) will host the Next Generation IoT Expo 2026, one of the world’s leading events dedicated to next-generation IoT, Artificial Intelligence, 5G/6G, and connected technologies. The event is promoted by AIOT and supported by the Vision 2030 strategic program.

We are proud to announce that Creativa, through its Creativa Bridge department, is the exclusive partner for Italy of the organizer Lujain Events. This is an unmissable international event for startups and SMEs, and, in collaboration with Safran Khaled, CEO of Jusur International, we invite companies interested in participating as exhibitors, including through the Business Matching formula.

Our role, beyond commercial representation, includes:

  • Promoting the event in the Italian and European markets

  • Supporting companies and stakeholders interested in Middle Eastern markets

  • Building strategic connections between innovation, institutions, and businesses

The Next Generation IoT Expo 2026 represents a tangible platform for business and international vision, where technology becomes a lever for development, cooperation, and global growth.

For Italian companies looking to position themselves in highly innovative markets, Riyadh is the starting point.

For more information, contact us: