We are proud to announce that Creativa ranked among the top three projects at the B2Best Award 2024, organized by ANES, in the “Best Integrated Communication Campaign” category. This prestigious recognition comes thanks to the project carried out for AIAV (Associazione Italiana Agenti di Viaggio), which represents over 2,400 travel agencies across Italy.
The Association, aiming to consolidate its B2B positioning in the professional tourism sector, shared a strategic project that, using an “Event” approach, successfully highlighted AIAV’s strengths and its ability to shape the present and future of the industry.
This led to the “Destinazione Piemonte: present and future of regional tourism” conference, held on May 6, 2024, at the Circolo dei Lettori in Turin.
The campaign, created in collaboration with m&cs, AIAV’s press office, involved various communication channels, combining below-the-line, digital marketing, social media communication, visual branding, and media relations. Its goal was to promote an event that focused on the future of tourism in Piedmont. During the conference, representatives from institutions, ENIT, the Ministry of Tourism, and various local entities and operators spoke, discussing innovation, sustainability, and training.
Thanks to this integrated approach, the campaign consolidated AIAV’s leadership and visibility in the sector, strengthening institutional partnerships and generating over 50,000 online views.
