The Circolo dei Lettori in Turin hosted the “Destination Piedmont” conference, organized by the Italian Association of Travel Agents (AIAV), to discuss the future prospects of tourism in the region. Led by Fulvio Avataneo, President of AIAV, and moderated by Remo Vangelista, director of TTG Italia, the event saw the participation of representatives from ENIT, Mitur, Piedmont Region, City of Turin, Confcooperative, and CNA Turismo. Among the main topics addressed were innovation, training, and sustainability as key drivers for maintaining the growth of Piedmontese tourism, which is already rapidly expanding with a 9.3% increase in arrivals in 2023 compared to 2022.
“We’re pleased to have managed the communication for this event for our client AIAV and contributed to its organization, thereby supporting an important initiative for the future of tourism in our region. This experience confirmed Creativa’s strong roots in the tourism communication market,” stated Roberto Amarotto, CEO of Creativa.
Discussions focused on the need for greater digitalization, public and private support, and the training of new professional figures to sustain the tourism sector. Sustainability was highlighted as a crucial element for preserving Piedmont’s natural and human resources, thus ensuring long-lasting and responsible tourism. For further details, the full conference video is available for viewing.
