This year, Creativa, representing UNA (United Communication Companies), was once again part of the Jury for the 11th Edition of the National CULTURE + BUSINESS Award. We helped select the most innovative projects in the Italian cultural landscape. Among the winners, the DE FILO project by Linificio e Canapificio Nazionale stood out for its ability to combine tradition and innovation. Other award recipients include OPEN – IL GRANDE ACCESSIBILE by the Fondazione del Teatro Grande di Brescia and Essilor Luxottica, and RACCONTI PER RICOMINCIARE by Associazione Culturale Vesuvioteatro and Fondazione Nazionale delle Comunicazioni.
The award, founded by Italy’s leading observatory on the relationship between Culture and Corporate Communication, highlighted the importance of art and culture as distinctive assets of our country and as a winning theme for the communication of both public and private companies. This year, the 23 finalist projects, originating from 14 Italian regions, promoted urban regeneration, technological innovation, and social sustainability. The award ceremony will take place in June in Turin, the Italian Capital of Corporate Culture 2024.
