NEW DATES, SAME OPPORTUNITIES!
In light of developments in the international landscape and in coordination with local organizers and partners, the Next Generation IoT Expo in Riyadh has been rescheduled for December 21–23 to ensure the best possible conditions for participation by all stakeholders and participating companies.
In this context, the event’s new timing represents an opportunity to further enhance the value of international participation in an increasingly stable environment, with the aim of supporting Italian companies in achieving a high-quality and strategic presence.
DECEMBER 21–23, 2026 | RICEC, RIYADH – SAUDI ARABIA
The Next Generation IoT Expo will take place in Riyadh, Saudi Arabia, and is set to be one of the world’s leading events for the Internet of Things, Artificial Intelligence, 5G/6G technologies, and connected solutions.
The event, organized by Lujain Events, a leading Saudi trade fair organizer, in partnership with Creativa Impresa di Comunicazione Srl, and in collaboration with Safran Khaled, CEO of JUSUR International, is part of the Vision 2030 initiative promoted by Prince Moḥammad bin Salmān Āl Saʿūd.
This page is dedicated exclusively to B2B activities for the Italian market, media communications, and the engagement of partners interested in participating in and promoting the event—activities managed by Creativa Bridge.
Exhibit in Riyadh and showcase your IoT solution to international decision-makers and partners.
Three days dedicated to next-generation IoT, Artificial Intelligence, 5G/6G, and related technologies, at the heart of a rapidly growing market and in line with Vision 2030.
Schedule a call (15 min)
Check availability and exhibitor packages
Phone call or video call, no obligation.
We’ll get back to you within 24–48 business hours.
Non-binding request: used to verify compatibility and available options.
Why Exhibit: Immediate Benefits
This isn’t just about “being there”—it’s about unlocking business opportunities in a hub where technology and business converge.
- Access to new market opportunities in the high-growth markets of the Middle East.
- Direct engagement with decision-makers, C-level executives, and international technology leaders.
- Strategic partnerships and high-value B2B collaborations, built on concrete objectives.
- Brand positioning in IoT + AI + 5G/6G, aligned with the Vision 2030 guidelines
Applications are processed on a first-come, first-served basis and based on alignment with the focus sectors.
Italian Companies: New Opportunities
Participating in the Next Generation IoT Expo 2026 gives Italian companies access to one of the world’s most dynamic technology markets, which is experiencing strong growth thanks to Saudi investments in digitalization, AI, IoT, and smart infrastructure, in line with Vision 2030. The event offers a high-profile international showcase to highlight Italian technological expertise, strengthen brand positioning, and present innovative solutions to a qualified audience.
Through targeted B2B meetings, companies can develop strategic partnerships, commercial agreements, and projects with local firms, system integrators, investors, and institutions, building long-term relationships with decision-makers and industry leaders. Participation also allows companies to understand the regulatory landscape and market opportunities, evaluate market entry models, incentives, and development programs, while reducing investment costs and risks. Finally, exhibiting at the fair ensures international visibility and qualified lead generation, positioning Italian companies as key players in global technological innovation.
The first step: 15 minutes to see if it’s (really) worth it
The call is designed to define your objectives, industry, and the most effective type of presence, so we can create an exhibitor plan that aligns with the event’s B2B focus.
Requests are handled on a first-come, first-served basis and based on how well they align with the sectors in focus.
To ensure an effective presence, planning should begin well in advance.
We’ll get back to you within 24–48 business hours.
Why now: no fluff, 100% the real deal
December 2026 may seem far off, but making a strong impression requires advance preparation: booths, materials, demos, messaging, and a contact plan.
Booking a call now means establishing a presence that generates B2B networking and real opportunities, not just visibility.
Key points:
- To ensure an effective presence, planning must begin early.
- Applications are evaluated and processed on a first-come, first-served basis: the sooner you apply, the sooner we can build a plan.
Who it’s for: ideal profiles
The event targets a highly qualified audience: CEOs, C-level executives, IT/innovation/digital transformation leaders, as well as solution and service providers and other stakeholders.
It’s a particularly good fit if you want to sell or scale vertical solutions, with demos and use cases.
Ideal if you operate in:
- Smart Cities and smart infrastructure.
- Industry 4.0 and advanced manufacturing.
- Energy, utilities, and sustainability.
- Transportation, mobility, and logistics.
- Cybersecurity and data management.
- E-commerce and retail tech.
- Digital healthcare.
- Smart agriculture.
- Finance and digital services.
Expo Format: Benefits and Perks
It’s not just an exhibition space: the format is designed to maximize visibility, content, and connections.
This includes interactive exhibition areas and live demos, conferences/keynotes, workshops, and panel discussions, as well as a B2B networking component designed to foster deals and collaborations.
Key points for an exhibitor:
- High-impact demos and conversations: show, don’t tell.
- Authoritative context: content and speakers to strengthen credibility and positioning.
- Targeted networking: meetings that foster partnerships and business development.
