Sistema Archimede is our innovative project born from the collaboration between Creativa Srl, Zelian Srl, and Netycom Srl, with the aim of making the digital world more eco-friendly and sustainable.
As a marketing and communication agency based in Turin, and an associate of UNA – Aziende della Comunicazione Unite, we’re always committed to digital innovation and creating sustainable solutions for SMEs. Digital pollution is an often-underestimated reality: the digital industry is responsible for 2-5% of global CO2 emissions, and every web page viewed generates, on average, 0.8 grams of CO2. A website with 10,000 monthly visits can emit over 100 kg of CO2 per year, a significant impact that demands new sustainability strategies.
With Sistema Archimede, we promote the creation of eco-friendly websites that balance high performance with reduced environmental impact. According to the Web Sustainability Guidelines (WSG) 1.0, there are four key areas to make a website more sustainable:
Light and efficient design: A clean and optimized interface improves navigation and reduces energy consumption.
Code and content optimization: Lean code and compressed images limit server load and resource consumption.
Smart SEO: A well-ranked site avoids unnecessary searches, reducing data traffic and energy waste.
Green hosting and monitoring: Servers powered by renewable energy and carbon footprint analysis tools ensure transparency and continuous improvement.
Thanks to Sistema Archimede, companies can transform their digital presence into a sustainable ecosystem, without compromising functionality or design. Developing a sustainable website isn’t just a responsible choice; it’s an opportunity to enhance user experience, optimize performance, and reach a wider audience that’s increasingly attuned to values of innovation and sustainability.
“With our Sistema Archimede, sustainability also improves the web, offering companies a new opportunity to combine performance, innovation, and environmental responsibility,” concludes Roberto Amarotto.
